A rural grassroots official from Chongqing in southwest China has gone viral by stepping out of the office and into the fields. He has swapped meetings for livestreaming local produce, helping villagers to raise incomes and drive rural revitalization. Our reporter Gong Ming has the story.

The young man confidently livestreaming local farm products isn't a social media influencer — he's the Party Secretary of Taiping village in Chongqing's Tongnan District. In 2020, after a successful career, Wen Chunlai returned to his hometown and was elected to lead the village of more than 800 households. He faced the challenges of idle farmland and an economy left behind as many young people moved away for work.

WEN CHUNLAI, Party Secretary of Taiping Village "At first, I didn't have a clear plan, only the idea of developing local industries. I used to think this job meant sitting in an office, handling paperwork and going to meetings. But I quickly realized there's no time for that. Every day, I'm out doing all sorts of things, keeping myself busy and finding ways to get things done."

In the past few years, Wen has led a team of young officials to consolidate and upgrade idle land for mechanized farming. He encouraged villagers to grow soybeans and rapeseed suited to local conditions. To find markets, he picked up his phone, shot short videos showing rural life and production, and used down-to-earth livestreams to attract followers. In June, over 5,000 kilograms of local rapeseed oil were sold out within just a few days.

WEN CHUNLAI, Party Secretary of Taiping Village "I can use online platforms like this to promote my hometown. It helps me sell our farm products, but also share the stories and culture of our village. A lot of people are getting to know me and Taiping Village this way, which lays the groundwork for future development. At the heart of it, I'm doing this to help farmers and help villagers prosper together."

XIA QUBI, Villager "Secretary Wen often visits us at home and checks on our situation. Every year we get extra dividends from land leases and farm product sales."

Under Wen Chunlai's leadership, the village has built 31 kilometers of new roads to improve transportation and developed industries including soybeans, corn and rapeseed production. These initiatives have driven collective growth in the village's grain and oil sector. Village income soared nearly sevenfold from 2021 to 2024, surpassing 1 million yuan, or about 150,000 US dollars.

GAO XIANGKUN, Villager "Our village has changed a lot. Every household now has road access. The village leaders helped us develop the land, plant crops — it's getting better and better."

Wen is also sharpening his skills. He's joined Tongnan District's "village livestreamer" training program and even participated in a short-drama series to promote local products. His story reflects a new kind of grassroots leadership: innovative, hands-on, and committed to drive rural revitalization and improve villagers' lives. GONG MING, CGTN, Tongnan district, Chongqing municipality.

中国西南部重庆的一位农村基层干部走出办公室、走进田间地头，通过直播本地农产品帮助村民增加收入、推动乡村振兴，引发广泛关注。记者龚明带来了相关报道。

正在自信直播本地农产品的这位年轻人并非社交媒体网红，而是重庆市潼南区太平村党支部书记文春来。2020年，文春来在事业有成后回到家乡，当选为这个拥有800多户家庭的村的带头人。他面临的挑战是大量农田闲置，以及因许多年轻人外出务工而落后的经济。

文春来（太平村党支部书记）：“起初我没有明确的计划，只有发展本地产业的想法。我过去认为这份工作就是坐在办公室里处理文件、参加会议。但很快我就意识到没时间那样做了。每天我都在外面做各种事情，让自己忙碌起来，寻找解决问题的方法。”

近年来，文春来带领一支年轻干部团队，对闲置土地进行整合升级，用于机械化耕作。他鼓励村民种植适合本地条件的 soybeans 和油菜。为了开拓市场，他拿起手机，拍摄展示农村生活和生产的短视频，并通过朴实的直播吸引粉丝。今年6月，短短几天内，5000多公斤本地油菜籽油便销售一空。

文春来（太平村党支部书记）：“我可以利用这样的在线平台宣传我的家乡。这不仅帮助我销售农产品，还能分享我们村庄的故事和文化。很多人通过这种方式认识了我和太平村，这为未来的发展奠定了基础。归根结底，我这么做是为了帮助农民，让村民们共同富裕。”

村民夏渠碧：“文书记经常到我们家里走访，了解我们的状况。每年我们都能从土地租赁和农产品销售中获得额外的分红。”

在文春来的带领下，村里新建了31公里道路，改善了交通条件，并发展了大豆、玉米和油菜生产等产业。这些举措推动了村集体粮油产业的集体增长。村集体收入从2021年到2024年几乎增长了七倍，超过100万元人民币（约合15万美元）。

村民高祥坤：“我们村变化很大。现在每家每户都有路通了。村干部帮我们开发土地、种植作物——情况越来越好。”

文春来也在不断提升自己的技能。他参加了潼南区“村播”培训项目，甚至参与了一部短剧系列来推广本地产品。他的故事反映了一种新型基层领导力：创新、务实，致力于推动乡村振兴和改善村民生活。

来源 中国国际电视台CGTN

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